Deliver Europe
20th February 2025
As an official media partner to Deliver Europe, Logistics Business is proud to be involved with this top-level event as it celebrates its 10th anniversary in Amsterdam, reports Peter MacLeod.
Deliver Europe, which takes place on June 4th-5th, stands out from many other hybrid conference/exhibition events I have attended over the years thanks to ultra-high levels of delegate
engagement. With a programme of highly relevant conference content, and a line-up of qualified exhibitors, Deliver has repeatedly, well, delivered on its promises.
But its success is not down to pure luck – no, the Deliver team works hard to ensure delegates extract the maximum from their experience. The event was founded by Deliver Chairman & CEO
Stephane Tomczak, who gave me insight into some of the secrets behind Deliver’s growth and popularity.
Deliver has grown from what was initially a small gathering into a major event, continuously adapting to meet the needs of the supply chain and retail industries. It has become a prominent
logistics and supply chain industry event that now includes a wide range of features, better engagement strategies, and an increasingly diverse audience of more than 2,000 delegates, with a goal
of surpassing that threshold in 2025.
Deliver’s reach has expanded across the entire supply chain, representing various facets of the industry. As a carbon neutral event, it is renowned as a vocal advocate for sustainability, with
discussions centred around minimising environmental impact and developing solutions that support the future of the industry. And it practices what it preaches by compensating for all delegate emissions down to Scope 3 and by investing 100% of its profits into companies that make a positive impact on the environment.
High Engagement Levels
A key factor behind Deliver’s continued success is its high levels of engagement. Deliver focuses on creating an intimate atmosphere where delegates are actively involved. With a carefully curated approach, every delegate is treated as an individual, ensuring that their objectives are clear and that each can make the most out of their time. “There are various factors at play here,”
Tomczak tells me. “First is the intimacy of the event. Two thousand people is, for us, a huge number, but when you compare it to other trade shows it’s tiny. Second is because we carry out
a very vetted process. We know our delegates one by one – behind each delegate at Deliver someone within our team is taking care of that person. Everyone comes with the purpose to make business at Deliver. Retailers and shippers come because it’s extremely convenient for them to see all those power sellers under the same roof.”
Deliver is structured so that each delegate is paired with vendors who are best suited to their needs, and the matchmaking process is highly personalised. Unlike other events where random encounters often occur, Deliver places a significant emphasis on pre-arranged meetings and on ensuring that the right people meet at the right time. Furthermore, Deliver stands out for the technology it integrates into the experience. With a team of nearly 40 working behind the scenes, it benefits from a strong backbone that helps streamline the process of connecting delegates and vendors. Over the years, it has invested in developing its own platform to match delegates with the right vendors, enhancing the overall experience. Tomczak believes this in-house development of technology gives Deliver a competitive edge, as it ensures Deliver’s team has crafted a platform that caters specifically to the needs of its customers and delegates.
Standing Out
With so many industry events taking place each year, Deliver Europe stands out in a crowded marketplace. Tomczak says this is down to its unwavering focus on supply chain and retail logistics. Unlike many other shows that try to encompass a broader range of industries, it has stayed true to its niche, creating a focused environment for professionals in these sectors. To conclude, Tomczak summarises why delegates should attend and what they can expect to take away.
“Firstly, they can speed up their market benchmark and their decision making process of where to navigate a very rapidly evolving landscape,” he tells me. “With us they can do that in two days, rather than six months or more. Secondly, thanks to our highly curated programme, they get to hear about the latest trends. We go into use cases to get the takeaways, not just the buzzwords. Thirdly, networking is at the very core of our concept. And fourthly is the attention to detail we’re putting into crafting the best possible experience and to make it seamless for people to have a good experience with us.”
It’s clear to me that this event has become much more than just a conference. It has evolved into a crucial part of the European supply chain and retail landscape, offering valuable insights, innovative solutions, and a space for meaningful connections. With an exciting speaker programme soon to be announced alongside other ‘tricks up the sleeve’ to mark its landmark anniversary, Deliver Europe’s growth trajectory looks solid.
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